Thursday, July 10, 2014

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“Why not put your name by all the others?…”

Social Responsibility Live!  CNBC reporter grills Wendy’s CEO on refusal to commit to the Fair Food Program during live interview after Twitter-verse demands answers…
There is no escape these days for Wendy’s CEO Emil Brolick from one simple question: Why won’t Wendy’s sign an agreement with the CIW and join the Fair Food Program?
From shareholder meeting showdowns, to massive marches through the company’s hometown of Dublin, OH, to open letters from religious leaders across the country demanding real social responsibility from the hamburger giant, Wendy’s is coming under increasing pressure to join the rest of the fast-food industry and sign on to the most progressive, most effective human rights standards in the US agricultural industry today, the CIW’s Fair Food Program.  And Emil Brolick, the company’s CEO and point man on this particular topic, is looking more and more uncomfortable each and every time he is forced to answer the question with the same stale, public relations double-speak.
Yesterday, Mr. Brolick found himself once again called upon to perform his awkward talking points two-step, this time on live TV, thanks to overwhelming demand by consumers through Twitter.  Ahead of her Wednesday interview with Mr. Brolick, CNBC Host Jane Wells turned to the wide world of Twitter for questions she might want to ask the head of one of the country’s largest fast food burger chains:
And just like that, the #FairFoodNation sprang into action...

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