Divestment? Now there’s an interesting idea for a campaign… The exciting new documentary “Food Chains” is having an impact even before it’s released, prompting one Berlin Film Festival goer to divest 50,000 shares in Wendy’s after seeing the film… Well this was a surprise.  And a thought-provoking one at that. This week, news reached the CIW via the “Food Chains” crew that a certain Mr. James Scurlock had written to inform them that he had decided to sell his family’s holdings in Wendy’s until the hamburger giant joins the Fair Food Program!   Apparently, Mr. Scurlock had attended the big “Food Chains” premiere in Berlin last February and was so moved by the film and the workers’ story that he sold his shares — 50,000 of them! — and then wrote the above email to the company to explain his decision. And it turns out that Mr. Scurlock isn’t just any investor.  He is a Ridenhour Prize-winning journalist for his 2007 book Maxed Out: Hard Times in the Age of Easy Credit, reporting on the impending financial crisis before it happened, and a respected documentary maker in his own right.  So it’s not surprising that he came up with what could be an interesting new twist on the Wendy’s campaign... Check out the rest of the story on this exciting turn in the Wendy's campaign at the CIW website!