Monday, January 26, 2015

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Media Round-up: The Fresh Market agreement makes some noise!

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Given the pace of things in the Campaign for Fair Food these days, the announcement earlier this month of the CIW’s agreement with Fresh Market (the 13th agreement in the ever-expanding Fair Food Program) seems almost like ancient history.  
Much has happened in the two weeks since we broke the news of the Fresh Market agreement, including the launch of the new Alliance for Fair Food and the call to action for the big spring Parade and Concert for Fair Food.  But that doesn’t mean that the agreement, and its important new provisions designed to reinforce the structural sustainability of the Fair Food Program for years to come, escaped the notice of the media.  
So, in the interest of not allowing all the great coverage to fall through the cracks, we bring you the long-overdue media round-up for the Fresh Market agreement!  We begin with a story by our hometown Ft. Myers News-Press (“Fresh Market, Coalition of Immokalee Workers join forces,” 1/9/15).  Here’s an excerpt:
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… The North Carolina-based grocery chain, which has 168 stores in cities including Bonita Springs, Fort Myers and Naples, is the 13th corporation to sign on to the agreement, following Wal-Mart, McDonald’s, Whole Foods and other major food providers.
Fresh Market, however, went further than the other corporations...

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