Thursday, May 30, 2019

New survey of corporate leaders shows Wendy’s WAY behind the curve on social responsibility… Coalition of Immokalee Workers

Coalition of Immokalee Workers<workers@ciw-online.org>
… A brand’s reputation depends on how it responds to and interacts with customers. Wendy’s missed the mark by choosing to only respond to positive press. It’s a move that could seriously hurt its image and add fire to the protests.

Now, just weeks after Wendy’s painful public relations failure, comes fresh feedback from the world of corporate communications on the importance of listening to consumers, particularly when it comes to issues of social responsibility and the role of corporations in addressing longstanding social problems like sexual harassment and other abuses at work. And the report, titled “Leading with Purpose in an Age Defined by It,” makes one thing abundantly clear: Corporations, like Wendy’s, that choose to ignore consumers’ demands for real social accountability do so at their own peril.

The report – a survey of 254 “management and C-suite leaders across industries and geographies” carried out by the business-to-business group Quartz Insights, in collaboration with the award-winning corporate communications company WE – starts from the following premise:
We’ve reached an inflection point for defining the role of business in society. It’s no longer sufficient for brands and corporations to focus on maximizing profits at the expense of social good. The public is increasingly looking to the private sector – brands, companies, and organizations – to respond to issues like inequality, climate change, and immigration reform. These issues are simply too big, and their ramifications too massive, for businesses to dismiss. The idea that companies can and should have a broader social impact is transforming how and by whom society’s greatest issues are addressed.

The report goes on to share a number of significant statistics and conclusions drawn from its survey, all of which support the report’s central finding – that “there is an unmatched urgency around purpose leadership,” which the authors define as “how brands can effect change in light of some of the most pressing issues facing our society...”
Coalition of Immokalee Workers
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