Extreme Makeover: Florida
tomato industry edition…|
How could something so good for business make the US Chamber of Commerce so mad? A reflection in two parts…
In January of this year, the CIW signed its twelfth Fair Food agreement with a multi-billion dollar food industry leader, this time with the multi-billion-dollar-est of them all, Walmart.
The agreement symbolized the almost unimaginable transformation that has taken place in the Florida tomato industry over the past several years as a result of the Fair Food Program on several levels:
In light of this unprecedented progress to date — and of the promise of still much more to come in the months and years ahead as the Program prepares to expand outside of Florida and to crops beyond tomatoes — why in the world has the US Chamber of Commerce suddenly decided to attack the CIW and the Fair Food Program?...
For more about the forthcoming series on the Florida tomato industry's extreme makeover,
visit the CIW website.