Wednesday, October 29, 2014

New Fair Food Label takes off!
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Excerpt of Kerry Kennedy, President of the Robert F. Kennedy Center for Justice and Human Rights, speaking on Huffington Post Live about the Fair Food label on Food Day.
New Fair Food Program label a huge hit in print and social media on Food Day…
The Fair Food Program’s new label debuted this past Friday, and it made quite the splash in the national media and the Twittersphere in the process!  The label, which was nearly five years in the making while the Fair Food Program was hard at work in the fields cleaning up generations of exploitation and abuse, was greeted with real excitement by consumers, food movement groups and media outlets alike as the next big step in the movement to build a more modern food industry that respects fundamental human rights.  We’ve collected some of the very best coverage and social media reactions for you in a special label launch media round-up!
First up, Huffington Post Live conducted an interview on the morning of the launch with Kerry Kennedy, President of the Robert F. Kennedy Center for Justice and Human Rights, about the significance of the label.  Check out the video above for an excerpt from the interview with Kerry.  
Down here in Florida, the Ft. Myers News-Press published a very strong, front page story situating the Fair Food label as the most recent milestone in a remarkable year for the Fair Food Program.  Here is the article in full:

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CIW debuts Fair Food label nationwide
By Amy Bennett Williams, October 24, 2014
fairfood_icon_600The first-ever Fair Food label went national Friday marking the latest milestone in the Coalition of Immokalee Workers’ two-decade-long journey to improve the lives of Florida farmworkers.
Similar to the “cruelty-free” or “fair trade” labels on other products, the logo brands tomatoes harvested by workers paid a premium and guaranteed human rights in the field...

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