This Friday, help us spread the word as we launch the first-ever consumer label of the Fair Food Program! There are few food labels in the world with a history as deep — or a human rights program as remarkable — as the new Fair Food Program label, ready for its big reveal this coming Food Day, Friday, October 24th. Indeed, it is an image two decades in the making.  It has been twenty years since farmworkers began organizing in the streets of Immokalee for “dignity, dialogue, and a fair wage”; thirteen years since consumers across the country took a stand, side by side with farmworkers, to hold the world’s largest buyers of Florida tomatoes accountable for the farm labor exploitation in their supply chains; and four years since the CIW signed an historic agreement with Florida tomato growers to create the Fair Food Program.  And in those four short years, the Fair Food Program has transformed the Florida tomato industry from “ground zero for modern-day slavery” into what has been called, on the front page of the New York Times, “the best working environment in American agriculture.” Today, the Fair Food Program is not only fully implemented in the Florida tomato industry, but poised for expansion to new crops and new states.  And this Friday, the moment will finally come to launch the Fair Food label, which represents a new day for farmworkers that is no longer aspirational, but now fully realized, in Florida’s tomato fields. We need YOUR help in spreading the word about the new label!  This Friday, the CIW will be teaming up with the award-winning “Food Chains” crew and an assortment of other food justice organizations to share the new Fair Food label on social media as a part of Food Day... Find out how you can take part in Food Day's social media blitz at the CIW website!