Monday, April 02, 2018

Media round-up! Freedom Fast, Time’s Up Wendy’s March make headlines across the nation…

To  
Huffington Post: “This isn’t just a fight between the CIW and a fast food restaurant. This is at the very heart of what corporate responsibility looks like in the 21st century…”
The last two weeks have gone by in a blur. Between recovering from the exhausting, five-day Freedom Fast and navigating the flood of media that ensued when the Wendy’s Boycott unexpectedly went viral last week (thanks to Wendy’s outrageous claim that farmworker women were “exploiting” the #MeToo and #TimesUp movements), we’ve hardly had a chance to catch our breath here at CIW headquarters since returning from New York City.  Among the many things lost in the post-fast flood: the Freedom Fast Media Round-Up, our effort to capture and convey the full breadth of coverage of the five-day protest at the heart of the country’s largest city. And the coverage was indeed impressive. With stories in major national outlets like Newsweek, reports in New York’s own local powerhouses like the Village Voice, and even a video recap of the huge culminating march in Mexico’s leading progressive news outlet, La Jornada (below), the farmworkers’ week of action in New York made national and international headlines:
Today, we bring you some of the highlights from that coverage, reflecting the three principal themes that defined the unique action: the deeply troubling stories of sexual violence faced by farmworker women in the fields; the powerful and growing movement for change spearheaded by the CIW through the Fair Food Program and the Worker-driven Social Responsibility model; and the increasingly desperate public relations strategies deployed by Wendy’s when forced to defend its unconscionable decision to stand against justice and dignity for farmworker women...
Coalition of Immokalee Workers
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