Zing! #PublixPilgrims Twitter party crashed by Fair Food Nation… One of the images used by Fair Food allies during Publix’s Thanksgiving “Twitter Party” Two can play the social media game, as dozens of allies join the conversation during Publix’s Thanksgiving Twitter chat, trade recipes for justice rather than turkey! Every year, as soon as the calendar flips to November, a familiar fall tradition begins here in Florida, courtesy of the state’s hometown grocer, Publix.  The supermarket giant’s famously idyllic commercials begin to flood the airwaves, featuring families gathering for the holidays and preparing their Thanksgiving feasts together, the makings of which — we are reminded with several not so subtle shots of the familiar green logo — were purchased at their local Publix.  Telling short stories of long lost relations returning after an absence, or listening in as grandparents reflect on life and family during the Thanksgiving blessing, the oddly compelling commercials do a remarkably effective job of associating the love and good cheer we all feel around the holiday season with the Publix brand.   This year, Publix decided to take its holiday outreach a step further: Last Thursday, the supermarket hosted a “Twitter Party,” inviting followers and consumers to pose questions to Publix’s iconic Pilgrim salt & pepper shakers (themselves stars of one particularly memorable holiday commercial) about recipes and ideas for the upcoming Thanksgiving meal. The Fair Food Nation, however, had a different, and far more pressing, question to pose the diminutive Publix representatives: Why in the world is Publix still refusing to join the Fair Food Program? [...] [...] The growing realm of social media is a powerful venue for commercial communication, but it is equally powerful as an open forum for free speech as well, and the two functions met head to head last week as the Fair Food Nation took to Twitter to share the fact of Publix’s shameful refusal to support human rights with the internet.  There is not room enough to bring you a blow-by-blow of the back and forth, but we definitely wanted to share some highlights from the #PublixPilgrims Twitter Party... Don't miss the rousing zingers from the #PublixPilgrims Twitter chat over at the CIW website!