CIW at TED: “When we – workers and consumers – speak with one voice, billion-dollar brands have no choice but to listen… And we are telling them it is time for a human rights revolution.”
In a first for the Fair Food Movement, the CIW’s Gerardo Reyes and Greg Asbed took to the national TEDMED stage last month and delivered a wide-ranging, 18-minute talk on a movement and a model “with the potential to spark a 21st century human rights revolution.”
Their presentation covered the generational poverty and abuse of this country’s farmworkers; the 25-year history of the CIW’s efforts to address that exploitation from its base in Immokalee, Florida; the proven success of the Fair Food Program in ending decades of human rights abuse for tens of thousands of workers in seven states along the East Coast; and the tremendous potential of the broader Worker-driven Social Responsibility model to spread that success to tens of millions of workers toiling today at the bottom of corporate supply chains around the world.
The CIW’s talk was part of a three-day program of 36 speakers brought together for the annual TEDMED conference. TEDMED is:
… the independent health and medicine edition of the world-famous TED conference, dedicated to ‘ideas worth spreading.’ TED Talks have been viewed online over two billion times around the world… Created by TED’s founder, TEDMED convenes and curates extraordinary people and ideas from all disciplines both inside and outside of medicine in pursuit of unexpected connections that accelerate innovation in health and medicine.
This year’s topic was “Chaos and Clarity”, which the organizers explained in the following program excerpt:
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