Hundreds of students, young people from Coast to Coast get creative in Wendy’s Boycott during “Pulling Back the Curtain on Wendy’s” National Week of Action!
Last week, after months of preparation, members of the Student/Farmworker Alliance took action across the country in over a dozen cities for the national “Pulling Back the Curtain on Wendy’s” Week of Action. Since the school year began, students have been gearing up for last week’s fall actions, all of which shared an unmistakable theme: You can’t fool this generation with a weak PR game, Wendy’s. Here was SFA’s original message to the fast food giant, a message that echoed loud and clear through all of last week’s student-led actions:
Earlier this summer, caving to massive pressure generated by the Fair Food movement’s national boycott, Wendy’s announced its decision to move the vast majority of its tomato purchasing away from the Mexican tomato industry to U.S. and Canadian greenhouses by year end. But we, as young people and steadfast allies to the CIW, are far from being fooled by Wendy’s new tomato sourcing strategy.
Contrary to the misinformation released by Wendy’s, including the claim of the “inherent benefits of safe, indoor working conditions” in greenhouse operations, this shift is nothing more than another PR ploy to deceive consumers. As CIW debunked early on, greenhouses do not inherently shield farmworkers from sexual violence and exploitation — and without meaningful enforcement and monitoring, abuses will undoubtedly flourish with impunity.
Wendy’s: we’re on to your empty sustainability rhetoric and your phony auditing schemes and we’re not going anywhere!
As the school season kicks back up, we are mobilizing our campuses and communities to pull back the curtain on Wendy’s shameful façade of social responsibility and expose the truth behind the tomato that tops a Dave’s Single.
Today, we bring you Part One of SFA’s round-up, with photos from actions, theater pieces, film screenings, and even Wendy’s Boycott-themed games that took place from Gainesville, Florida to New York City and Los Angeles, California! Make sure to head over to the
Student/Farmworker Alliance website to read the full report, and stay tuned in the days ahead for Part Two.
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